ASDA GEORGE
Arrive Like You Mean It
2021
Arrive Like You Mean It
2021
Graphic Design
Motion Graphics
Advertising
Art Direction
Motion Graphics
Advertising
Art Direction
Creative Director Michael Scantlebury
Design Director Longbin Li
Motion Designer James Parkinson
Lead Creative Zara Bennett
Strategist Charlotte Wilcocks
Film by Mr. Yankey
Design Director Longbin Li
Motion Designer James Parkinson
Lead Creative Zara Bennett
Strategist Charlotte Wilcocks
Film by Mr. Yankey
For ASDA George's Back to School Campaign, we tapped into parent insights nationwide uncovering a unanimous desire for kids to return to school happier and more resilient than ever after a year of uncertainty. Our creative solution? A hip-hop music video showcasing kids hitting the school gate with unparalleled style and confidence. This campaign goes beyond showcasing new outfits–it's a vibrant celebration of resilience, a tribute to brighter days, and an anthem for our kids' readiness to embrace the future confidently.
