IMPERO
PATIENCE IS NOT A VIRTUE
2021
PATIENCE IS NOT A VIRTUE
2021
Brand Identity
Art Direction
Motion Graphics
3D Design
Web Design
Art Direction
Motion Graphics
3D Design
Web Design
Creative Director Michael Scantlebury
Design Director Davide Baratta
Senior Designer Longbin Li
Designers Harry Vincent, Michaela Chanté
Design Director Davide Baratta
Senior Designer Longbin Li
Designers Harry Vincent, Michaela Chanté
The IMPERO rebrand introduces a bold, unapologetic indentity alongside a fresh, dynamic appearance. Our new branding centres on a motion-first identity system with a timeless, bold grotesque typeface. A creative hightlight is the letter 'O' in our logo, which animates into a crown, reflecting 'impero'–'empire' in Italian–and symbolising leadership and strength. This rebrand captures IMPERO's essence: confident, innovative, and regally leading the way in creative industry.
