FUTURE FARM
Choose The Tastier Future
2022
Choose The Tastier Future
2022
Art Direction
Graphic Design
Motion Graphics
Advertising
Print Design
Graphic Design
Motion Graphics
Advertising
Print Design
Creative Director Michael Scantlebury
Design Director Longbin Li
Lead Designer Catalin Margarit
Motion Designer James Parkinson
Lead Creative Mike Tran
Strategist Asa Nower
Design Director Longbin Li
Lead Designer Catalin Margarit
Motion Designer James Parkinson
Lead Creative Mike Tran
Strategist Asa Nower
"Choose the Tastier Future," Future Farm's Vaganuary campaign, directly addresses the urgent need for environmental change and the frustrating inaction of those in power. Highlighting the unpalatable impact of industrial farming and fishing, the campaign empowers consumers to make a difference by choosing delicious, meat-free alternatives. It's an invitation to bypass the tasteless actions of leaders and embrace a sustainable, tastier future. This initiative isn't just about changing diets; it's a movement towards a more sustainable world, with every plant-based bite marking a step towards positive change.
