JAMESON
GINGER & LIME CONCEPT
2022
GINGER & LIME CONCEPT
2022
Creative Direction
Art Direction
Illustration
Art Direction
Illustration
Creative Director Michael Scantlebury
Designer Longbin Li
Designer Longbin Li
We developed a campaign concept for Jameson aimed at making their Jameson Ginger and Lime (JG&L) the preferred choice for relaxed social gatherings, positioning it as a stylish alternative to the traditional UK beer scene. To appeal to a younger demographic and enhance the drink's image, we introduced vibrant and fun illustrations of Jameson, ginger, and lime across various mediums. Additionally, we designed a cool, distinctive logo specifically for the campaign on merchandise and stickers, further elevating the brand's presence and appeal among trend-conscious consumers.
