EO
IT’S ON
2021
IT’S ON
2021
Brand Identity
Art Direction
Motion Graphics
3D Motion
Packaging
Advertising
Art Direction
Motion Graphics
3D Motion
Packaging
Advertising
Creative Director Michael Scantlebury
Design Director Longbin Li
Senior Designer Jimmy Leung
3D/Motion Designer James Parkinson, Longbin Li
Package Designer Human Resources
Photographer Murray Orr
Design Director Longbin Li
Senior Designer Jimmy Leung
3D/Motion Designer James Parkinson, Longbin Li
Package Designer Human Resources
Photographer Murray Orr
In the EO rebrand project, we set out to redefine the visual and communicative essence of an electric vehicle charging pioneer, known for its comprehensive solutions ranging from fleet to home charging. Our approach centred on developing a design principle that is distinctly EO: an ownable communication design system characterised by grid layouts and neo grotesque typeface. This approach led to a sleek and modern visual identity that not only showcases the products but also exemplifies EO's commitment to engineering excellence. The new branding elevates EO, marrying functionality with aethetic appeal, and firmly positions the brand as a beacon of innovation in the electric vehicle charging landscape.
