DR.JART+
UK Launch Campaign
2020
UK Launch Campaign
2020
Augmented Reality
3D Graphics
Motion Graphics
Campaign Design
3D Graphics
Motion Graphics
Campaign Design
Creative Director Michael Scantlebury
Creative Lead Ade Yeo
Design Director Longbin Li
AR Rek0de
Creative Lead Ade Yeo
Design Director Longbin Li
AR Rek0de
The Dr.Jart+ UK Launch in 2020 marked a significant triumph, captivating the market with its innovative approach during the global pandemic. The campaign’s success was fuelled by a partnership with 2D artist rek0de, who transformed Piccadilly Circus into a digital stage for Dr.Jart+’s products through detailed 3D scanning and placement. This digital creation was then made accessible via AR technology, allowing consumers to experience the installation from anywhere. This blend of digital artistry and augmented reality not only overcame the pandemics challenges but also ensured Dr.Jart+’s memorable debut in the UK, reinforcing its position as a leader in combining art with skincare science.
