ABSOLUT
Together We Create Change
2020
Together We Create Change
2020
Creative Direction
Art Direction
Motion Graphics
Campagin Identity
Art Direction
Motion Graphics
Campagin Identity
Creative Director Michael Scantlebury
Design Director Davide Baratta Designers Longbin Li, Harry Vincent
Packaging Design by Kate Prior
Design Director Davide Baratta Designers Longbin Li, Harry Vincent
Packaging Design by Kate Prior
Absolut's limited edition 'Together We Create Change' bottle, designed in collaboration with Kate Prior, marks a significant step towards engaging environmentally conscious travellers. This travel-exclusive bottle not only showcases Absolut's commitment to sustainability but also turns each purchase into a tangible contribution to the environment. For every bottle sold, Absolut pledges to plant a tree in partnership with ClimateCare, symbolising a shared effort in creating a greener future. To complement this initiative, we crafted vibrant and dynamic visual graphics along with animations, ensuring the message of sustainability is communicated clearly and appealingly. this strategy positions Absolut as the vodka of choice for those wish to make a difference, blending exceptional design with meaning action.
