UNICEF
Save Generation Covid
2020
Save Generation Covid
2020
Creative Direction
Art Direction
Motion Graphics
Print Design
Advertising
Art Direction
Motion Graphics
Print Design
Advertising
Creative Director Michael Scantlebury
Design Director Longbin Li
Senior Designer Etienne Godiard
Design Director Longbin Li
Senior Designer Etienne Godiard
Unicef's 'Save Generation Covid' campaign is a crucial emergency appeal aimed at highlighting the dire impacts of the coronavirus pandemic on the world's most vulnerable communities. This initiative sheds light on a generation facing unprecedented risk, not just from the virus itself but form the profound disruption it causes to health and education system worldwide. Our campaign focuses on the 'pre-existing conditions' that critically endanger children's survival, including war, hunger, poverty, and inadequate sanitation–issues that have intensified due to the pandemic. Through this campaign we aim to provoke action and foster a deep sense of global solidarity in the fight against the conditions exacerbated by COVIC-19.
