BUDWEISER
WORLDCUP MERCH
2022
WORLDCUP MERCH
2022
Creative Direction
Art Direction
Illustration
Photography
Art Direction
Illustration
Photography
Creative Director Michael Scantlebury
Associate Creative Director Mike Tran
Design Director Longbin Li
Lead Designer Paolo Ciccarelli
Illustration Raj Dhunna
Associate Creative Director Mike Tran
Design Director Longbin Li
Lead Designer Paolo Ciccarelli
Illustration Raj Dhunna
For the 2022 World Cup, our Budweiser merchandise collection–a bucket hat, football scarf, and "The Cup"–was designed to enhance the fan experience. We partnered with London artist Raj Dhunna to infuse "The Cup" with an illustration that captured the epic atmosphere and celebration of the World Cup, turning it into a fan-favourite piece. This collaboration blends artistry with the exhilarating celebration of the tournament, making every moment unforgettable with Budweiser.
