VIASAT KINO
A Wonderful World of Movies
2024
A Wonderful World of Movies
2024
Brand
Creative Director Gary Roberts
Assoc Creative Director Longbin Li
Executive Producer Jade Annaw
Production Director Christine Nguyen
Strategist Craig Wood
Graphic Designers Patrick Hayes, Harry Vincent, Katrina Peel, David Davies
Artworkers Paul Martin
Motion Designers Gosia Bems, Jens Bombey, David Davies
Creative Director Gary Roberts
Assoc Creative Director Longbin Li
Executive Producer Jade Annaw
Production Director Christine Nguyen
Strategist Craig Wood
Graphic Designers Patrick Hayes, Harry Vincent, Katrina Peel, David Davies
Artworkers Paul Martin
Motion Designers Gosia Bems, Jens Bombey, David Davies
Idents
Creative Director Edin Agovik
Executive Producer Jade Annaw
Production Director Christine Nguyen
Creative Mario Ruggiero
Art Directors Chris Cousins, Mario Ruggiero, Gabor Ekes, Serhat Göktaş, Edin Agovik
3D Artists Mario Ruggiero, Gabor Ekes, Serhat Göktaş, Chris Cousins, Ion Oprea, Will Baldock, Daniel Medina
Audio BXFTYS
Creative Director Edin Agovik
Executive Producer Jade Annaw
Production Director Christine Nguyen
Creative Mario Ruggiero
Art Directors Chris Cousins, Mario Ruggiero, Gabor Ekes, Serhat Göktaş, Edin Agovik
3D Artists Mario Ruggiero, Gabor Ekes, Serhat Göktaş, Chris Cousins, Ion Oprea, Will Baldock, Daniel Medina
Audio BXFTYS
Viasat Kino sits within the full rebrand of European broadcaster Viasat World. With no existing brand strategy and a suite of channels lacking cohesion, we developed a new foundation for the company built around the core idea of FOCUS: clarity in a world overloaded with choice.
This idea informed the new brand device, identity system and motion principles across Viasat World, and became the springboard for rethinking Kino’s channel idents. Moving on from the previous “Wonderful World of Movies” positioning, Kino’s new creative direction uses focus as a way to guide audiences effortlessly toward high-quality entertainment.
We designed a flexible ident system spanning five Kino channels and fifteen executions – each distinct yet part of a cohesive family. The result is a clearer, more contemporary expression of the brand, elevating Kino with a confident, refined identity that stands out across the portfolio.
This idea informed the new brand device, identity system and motion principles across Viasat World, and became the springboard for rethinking Kino’s channel idents. Moving on from the previous “Wonderful World of Movies” positioning, Kino’s new creative direction uses focus as a way to guide audiences effortlessly toward high-quality entertainment.
We designed a flexible ident system spanning five Kino channels and fifteen executions – each distinct yet part of a cohesive family. The result is a clearer, more contemporary expression of the brand, elevating Kino with a confident, refined identity that stands out across the portfolio.
